Landing Page + E-mail
for Pix + SumUp
*This work is an exercise proposed by the course “Profissão: UX/UI Designer v3” at the British School of Creative Arts and Technology, EBAC.
The exercise aimed to create a Landing Page and an Email for the Pix + SumUp partnership. The process began with sketch frames, evolving into a low-fidelity prototype. From there, the brands were analyzed (language, visual patterns, target audience, etc.) to propose high-fidelity wireframes that remained true to the brands’ guidelines.
The goal was to communicate the new partnership between SumUp and Pix, explain the benefits it would bring to customers, and show where to sign up to access the product.
Protótipos desenvolvidos para o E-mail:
Protótipos desenvolvidos para a Landing Page:
To create functional, aesthetically pleasing, and visually coherent designs, two complementary moodboards were developed: the first with a conceptual focus, exploring style references, atmosphere, and narrative; and the second with a graphic focus, gathering visual elements such as color palette, typography, and composition.
After creating the moodboards to guide the concept of the pages, key visuals or key screens were developed. The concept chosen to work with was: Freedom.
Based on the definitions established during the process, high-fidelity wireframes of the screens were developed.
